So what exactly is regenerative farming?

New approach to land management winning favour with big retail…

Nestlé and Waitrose admit there isn’t a set definition for regenerative farming – yet ‘harmony’ seems to be a keyword.

Pickering says: “Farming in harmony with nature. It’s about ensuring we’re doing the best we possibly can by mother nature while producing really great food”.

Ryan’s description is not dissimilar, and while he says that there is not a set definition, which makes it a “a bit of a challenge” for consumers and non-experts alike, he adds that regenerative agriculture can be looked at with a “fairly holistic approach to farming and producing food in harmony with nature”.

“It’s focused primarily on improving the health of soils, and the benefits that we can get from that,” he adds.

The two companies’ latest initiatives demonstrate just that. Last week Waitrose revealed it would be supporting more than 2,000 of its suppliers to move to nature-friendly farming practices in a bid to boost the financial resilience of farms.

It aims to tackle issues such as top-soil erosion, while the new scheme will also develop plans for its British farmers to access affordable finance and provide resources to support their transition to regenerative and low-carbon farming.

For full story visit: Interview: Why Nestlé and Waitrose are investing in regenerative farming (grocerygazette.co.uk)